# Aboutyou (aboutyou.ch): agent-readiness 57/100, grade D

> Rank 499 of 1000 on Qomvia (rubric v2.3.0). Last scanned 2026-09-27T16:20:49.364Z. Page: https://qomvia.com/site/aboutyou-ch  JSON: https://qomvia.com/api/score/aboutyou-ch

## Summary
Category: Fashion and apparel
{
  "known": true,
  "confidence": "high",
  "summary": "About You is a major online fashion retailer based in Europe, offering a wide range of clothing, accessories, and shoes from various brands. It targets a broad audience with a strong emphasis on digital shopping experience and personalized style.",
  "offerings": [
    "clothing",
    "shoes",
    "accessories",
    "beauty products",
    "fashion brands",
    "designer labels"
  ],
  "audience": "fashion-conscious individuals, particularly younger demographics, seeking trendy and branded apparel online within Europe",
  "geography": "Primarily Germany, Austria, and Switzerland, with expansion into other European markets.",
  "strengths": [
    "extensive selection of brands and products",
    "user-friendly online shopping experience",
    "strong brand recognition in Europe",
    "frequent promotions and sales",
    "focus on personalization and style inspiration"
  ],
  "unknowns": [
    "exact market share in specific countries",
    "specific financial performance details",
    "internal operational efficiency metrics",
    "detailed customer service satisfaction rates",
    "supplier relationships and ethical sourcing practices"
  ],
  "alternatives": [
    "aboutyou.de",
    "aboutyou.com"
  ],
  "business": "Online fashion and apparel retailer for individual consumers across various European markets, including Switzerland, offering a broad selection of branded items.",
  "competitors": [
    "zalando.ch",
    "asos.com",
    "hm.com",
    "zara.com",
    "boohoo.com",
    "otto.de",
    "mango.com"
  ]
}

## Score by group
- Machine access: 24/24
- Content legibility: 11/26
- Discovery surface: 13/20
- Identity & policy: 3/12
- Agent-facing performance: 6/8
- Agent protocols: 0/10
Failing checks:
- [blocker] Page metadata is incomplete
- [blocker] The site does not say who it is
- [blocker] No heading hierarchy
- [blocker] No MCP endpoint to call
- [improvement] No stated policy for automated access

## Add-on packs
- E-commerce & product feeds: 28/100 (not part of the public score)

## AI mentions and rivals
- zalando.ch: 41/100 https://qomvia.com/site/zalando-ch
- boohoo.com: not measured
- otto.de: 41/100 https://qomvia.com/site/otto-de

## FAQ
Q: Is Aboutyou readable by AI agents?
A: Aboutyou (aboutyou.ch) scores 57 out of 100 for agent readiness, grade D, measured 3 days ago, on 27.09.2026. 0 of 3 agent classes we test can use the site, and 4 checks currently block agents outright.

Q: What stops agents from using aboutyou.ch?
A: The heaviest problems are: Page metadata is incomplete; The site does not say who it is; No heading hierarchy; No MCP endpoint to call; No stated policy for automated access. Each one is scored from a public HTTP response, and the fix for each is listed in the signed-in report.

Q: How is the Aboutyou agent-readiness score calculated?
A: Qomvia fetches public pages of aboutyou.ch as an AI agent would and runs the core checks every site gets across 6 groups: Machine access, Content legibility, Discovery surface, Identity & policy, Agent-facing performance, Agent protocols. Checks are weighted by how much an agent loses when they fail, and the score is expressed out of 100. E-commerce & product feeds checks are scored separately (28/100) and do not affect the public score or rank.

Q: How often is this score updated?
A: Public scores are re-checked when the site is re-scanned; tracked domains are re-scanned weekly and their owners are alerted when a check regresses. This page shows the scan from 3 days ago, on 27.09.2026.

## Related
- Leaderboard: https://qomvia.com/leaderboard — category ranking: https://qomvia.com/leaderboard/fashion-apparel
- Score another site: https://qomvia.com/