# Aboutyou (aboutyou.de): agent-readiness 47/100, grade D

> Rank 813 of 1000 on Qomvia (rubric v2.3.0). Last scanned 2026-10-09T16:30:41.389Z. Page: https://qomvia.com/site/aboutyou-de  JSON: https://qomvia.com/api/score/aboutyou-de

## Summary
Category: Fashion and apparel
{
  "known": true,
  "confidence": "high",
  "summary": "About You is a prominent German online fashion retailer that offers a wide range of clothing, accessories, and shoes from numerous brands. It focuses on personalized shopping experiences and providing convenient access to diverse styles and trends for its customers.",
  "offerings": [
    "Clothing",
    "Shoes",
    "Accessories",
    "Multi-brand fashion",
    "Celebrity Collections",
    "Live Shopping"
  ],
  "audience": "Fashion-conscious individuals, young adults, and customers seeking diverse brand options and convenient online shopping in Germany and other European countries.",
  "geography": "Germany and other European markets.",
  "strengths": [
    "Extensive selection of brands",
    "Strong focus on personalization and customer experience",
    "Prominent presence in the German online fashion market",
    "Convenient shopping features like free shipping/returns and purchase on account",
    "Innovation in digital retail, e.g., live shopping"
  ],
  "unknowns": [
    "Specific market share figures for individual product categories",
    "Exact current employee count and organizational structure",
    "Detailed profit margins for private label versus third-party brands",
    "Specific details of their logistics and supply chain partners",
    "Comprehensive demographic breakdown of their customer base beyond general age groups"
  ],
  "alternatives": [
    "zalando.de",
    "otto.de",
    "asos.com",
    "breuninger.com",
    "bonprix.de"
  ],
  "business": "Online fashion and apparel retailer offering a multi-brand selection to consumers in Germany and across Europe.",
  "competitors": [
    "zalando.de",
    "otto.de",
    "asos.com",
    "breuninger.com",
    "peek-cloppenburg.de",
    "bonprix.de",
    "modivo.de"
  ]
}

## Score by group
- Machine access: 18/24
- Content legibility: 3/26
- Discovery surface: 15/20
- Identity & policy: 3/12
- Agent-facing performance: 8/8
- Agent protocols: 0/10
Failing checks:
- [blocker] Page metadata is incomplete
- [blocker] The site does not say who it is
- [blocker] Content is buried in boilerplate
- [blocker] No heading hierarchy
- [blocker] Pages are empty without JavaScript

## Add-on packs
- E-commerce & product feeds: 28/100 (not part of the public score)

## AI mentions and rivals
- zalando.de: 45/100 https://qomvia.com/site/zalando-de
- otto.de: 64/100 https://qomvia.com/site/otto-de
- breuninger.com: 65/100 https://qomvia.com/site/breuninger-com
- bonprix.de: 61/100 https://qomvia.com/site/bonprix-de
- modivo.de: 56/100 https://qomvia.com/site/modivo-de

## FAQ
Q: Is Aboutyou readable by AI agents?
A: Aboutyou (aboutyou.de) scores 47 out of 100 for agent readiness, grade D, measured 4 days ago, on 09.10.2026. 0 of 3 agent classes we test can use the site, and 6 checks currently block agents outright.

Q: What stops agents from using aboutyou.de?
A: The heaviest problems are: Page metadata is incomplete; The site does not say who it is; Content is buried in boilerplate; No heading hierarchy; Pages are empty without JavaScript. Each one is scored from a public HTTP response, and the fix for each is listed in the signed-in report.

Q: How is the Aboutyou agent-readiness score calculated?
A: Qomvia fetches public pages of aboutyou.de as an AI agent would and runs the core checks every site gets across 6 groups: Machine access, Content legibility, Discovery surface, Identity & policy, Agent-facing performance, Agent protocols. Checks are weighted by how much an agent loses when they fail, and the score is expressed out of 100. E-commerce & product feeds checks are scored separately (28/100) and do not affect the public score or rank.

Q: How often is this score updated?
A: Public scores are re-checked when the site is re-scanned; tracked domains are re-scanned weekly and their owners are alerted when a check regresses. This page shows the scan from 4 days ago, on 09.10.2026.

## Related
- Leaderboard: https://qomvia.com/leaderboard — category ranking: https://qomvia.com/leaderboard/fashion-apparel
- Score another site: https://qomvia.com/