# Adidas (adidas.com): agent-readiness 34/100, grade F

> Rank 904 of 1000 on Qomvia (rubric v2.3.0). Last scanned 2026-10-10T01:00:39.664Z. Page: https://qomvia.com/site/adidas-com  JSON: https://qomvia.com/api/score/adidas-com

## Summary

{
  "known": true,
  "confidence": "high",
  "summary": "Adidas.com is the official online store for Adidas, a globally recognized German multinational corporation that designs and manufactures athletic and lifestyle products. The website serves as a direct-to-consumer platform for purchasing its extensive range of sports footwear, apparel, and accessories.",
  "offerings": [
    "Athletic footwear (running, soccer, basketball)",
    "Sportswear (jerseys, tracksuits, t-shirts)",
    "Lifestyle apparel (hoodies, pants, dresses)",
    "Sporting accessories (bags, hats, socks)",
    "Sporting equipment (balls, guards)",
    "Collaborations and limited editions"
  ],
  "audience": "Athletes, sports enthusiasts, fashion-conscious consumers, general public interested in activewear and lifestyle products.",
  "geography": "Global (operates in nearly every country, with region-specific websites and shipping options).",
  "strengths": [
    "Strong global brand recognition and reputation",
    "High-quality product design and manufacturing",
    "Association with major sports teams and athletes",
    "Continuous innovation in sports technology and fashion",
    "Extensive product catalog for diverse needs"
  ],
  "unknowns": [
    "Specific current sales or promotional offers",
    "Real-time stock levels for individual products",
    "Exact shipping times or return policies without consulting the site's legal pages",
    "Detailed corporate financial data or internal operational structures",
    "Specific regional pricing differences without checking local sites"
  ],
  "alternatives": [
    "adidas.co.uk",
    "adidas.de",
    "adidas.ca",
    "adidas.com.au"
  ],
  "business": "A global designer, manufacturer, and retailer of athletic footwear, apparel, and accessories for athletes and general consumers worldwide.",
  "competitors": [
    "nike.com",
    "puma.com",
    "underarmour.com",
    "newbalance.com",
    "asics.com",
    "reebok.com",
    "lululemon.com"
  ]
}

## Score by group
- Machine access: 12/24
- Content legibility: 14/26
- Discovery surface: 0/20
- Identity & policy: 0/12
- Agent-facing performance: 8/8
- Agent protocols: 0/10
Failing checks:
- [blocker] Page metadata is incomplete
- [blocker] No discoverable sitemap
- [blocker] No llms.txt
- [blocker] The site does not say who it is
- [blocker] Bot protection blocks declared agents

## AI mentions and rivals
Named in 3 AI assistant answers.
- nike.com: 54/100 https://qomvia.com/site/nike-com
- puma.com: not measured
- underarmour.com: not measured
- reebok.com: not measured

## Named for
- Where can I buy colorful crew socks that ship fast? https://qomvia.com/answers/where-can-i-buy-colorful-crew-socks-that-ship-fast
- Which companies or websites would you name first for sports and outdoor? https://qomvia.com/answers/which-companies-or-websites-would-you-name-first-for-sports-and-outdoor
- Which companies or websites would you name first for footwear? https://qomvia.com/answers/which-companies-or-websites-would-you-name-first-for-footwear
- Who are the leading providers in footwear, and which would you recommend? https://qomvia.com/answers/who-are-the-leading-providers-in-footwear-and-which-would-you-recommend
- Who are the leading providers in fashion and apparel, and which would you recommend? https://qomvia.com/answers/who-are-the-leading-providers-in-fashion-and-apparel-and-which-would-you-recomme
- If someone asked you where to go for footwear, which sites would you send them to? https://qomvia.com/answers/if-someone-asked-you-where-to-go-for-footwear-which-sites-would-you-send-them-to
- Who are the leading providers in sports and outdoor, and which would you recommend? https://qomvia.com/answers/who-are-the-leading-providers-in-sports-and-outdoor-and-which-would-you-recommen
- Which companies or websites would you name first for fashion and apparel? https://qomvia.com/answers/which-companies-or-websites-would-you-name-first-for-fashion-and-apparel

## FAQ
Q: Is Adidas readable by AI agents?
A: Adidas (adidas.com) scores 34 out of 100 for agent readiness, grade F, measured today, on 10.10.2026. 0 of 3 agent classes we test can use the site, and 7 checks currently block agents outright.

Q: What stops agents from using adidas.com?
A: The heaviest problems are: Page metadata is incomplete; No discoverable sitemap; No llms.txt; The site does not say who it is; Bot protection blocks declared agents. Each one is scored from a public HTTP response, and the fix for each is listed in the signed-in report.

Q: How is the Adidas agent-readiness score calculated?
A: Qomvia fetches public pages of adidas.com as an AI agent would and runs the core checks every site gets across 6 groups: Machine access, Content legibility, Discovery surface, Identity & policy, Agent-facing performance, Agent protocols. Checks are weighted by how much an agent loses when they fail, and the score is expressed out of 100.

Q: How often is this score updated?
A: Public scores are re-checked when the site is re-scanned; tracked domains are re-scanned weekly and their owners are alerted when a check regresses. This page shows the scan from today, on 10.10.2026.

## Related
- Leaderboard: https://qomvia.com/leaderboard
- Score another site: https://qomvia.com/