# Criteo (criteo.fr): agent-readiness 60/100, grade C

> Rank 398 of 1000 on Qomvia (rubric v2.3.0). Last scanned 2026-09-28T18:00:16.847Z. Page: https://qomvia.com/site/criteo-fr  JSON: https://qomvia.com/api/score/criteo-fr

## Summary
Category: Software and SaaS
{
  "known": true,
  "confidence": "high",
  "summary": "Criteo is a global technology company specializing in commerce media, providing an advertising platform that leverages vast commerce data. It enables retailers and brands to attract, convert, and engage customers through performance marketing and retargeting solutions.",
  "offerings": [
    "Commerce Media Platform",
    "Performance Marketing Solutions",
    "Retargeting & Prospecting",
    "Audience & Data Solutions",
    "Supply-side Platform (SSP)",
    "Analytics and Reporting"
  ],
  "audience": "Retailers, brands, advertisers, publishers.",
  "geography": "Global",
  "strengths": [
    "Extensive first-party commerce data for audience insights",
    "High-performance retargeting capabilities",
    "Global scale and reach for advertisers",
    "Focus on measurable ROI for campaigns",
    "Proprietary AI-powered bidding and optimization"
  ],
  "unknowns": [
    "Specific pricing models for different client tiers",
    "Exact number of active advertisers or publishers on their platform",
    "Detailed technical architecture of their AI models",
    "Their current market share within specific niche segments of ad-tech",
    "Specific details on data privacy compliance unique to criteo.fr's French operations"
  ],
  "alternatives": [
    "criteo.com"
  ],
  "business": "Criteo is a global commerce media platform providing advertising solutions to retailers and brands, focused on driving sales and customer engagement worldwide.",
  "competitors": [
    "rtbhouse.com",
    "adroll.com",
    "thetradedesk.com",
    "xandr.com",
    "mediamath.com",
    "quantcast.com",
    "taboola.com"
  ]
}

## Score by group
- Machine access: 24/24
- Content legibility: 22/26
- Discovery surface: 5/20
- Identity & policy: 3/12
- Agent-facing performance: 6/8
- Agent protocols: 0/10
Failing checks:
- [blocker] No llms.txt
- [blocker] The site does not say who it is
- [blocker] No API or feed to read
- [blocker] No MCP endpoint to call
- [improvement] No stated policy for automated access

## AI mentions and rivals
- rtbhouse.com: not measured
- adroll.com: not measured
- thetradedesk.com: not measured
- xandr.com: not measured
- mediamath.com: not measured

## FAQ
Q: Is Criteo readable by AI agents?
A: Criteo (criteo.fr) scores 60 out of 100 for agent readiness, grade C, measured 2 days ago, on 28.09.2026. 0 of 3 agent classes we test can use the site, and 4 checks currently block agents outright.

Q: What stops agents from using criteo.fr?
A: The heaviest problems are: No llms.txt; The site does not say who it is; No API or feed to read; No MCP endpoint to call; No stated policy for automated access. Each one is scored from a public HTTP response, and the fix for each is listed in the signed-in report.

Q: How is the Criteo agent-readiness score calculated?
A: Qomvia fetches public pages of criteo.fr as an AI agent would and runs the core checks every site gets across 6 groups: Machine access, Content legibility, Discovery surface, Identity & policy, Agent-facing performance, Agent protocols. Checks are weighted by how much an agent loses when they fail, and the score is expressed out of 100.

Q: How often is this score updated?
A: Public scores are re-checked when the site is re-scanned; tracked domains are re-scanned weekly and their owners are alerted when a check regresses. This page shows the scan from 2 days ago, on 28.09.2026.

## Related
- Leaderboard: https://qomvia.com/leaderboard — category ranking: https://qomvia.com/leaderboard/saas-software
- Score another site: https://qomvia.com/