# Decathlon (decathlon.ch): agent-readiness 32/100, grade F

> Rank 880 of 1000 on Qomvia (rubric v2.3.0). Last scanned 2026-09-27T19:20:17.902Z. Page: https://qomvia.com/site/decathlon-ch  JSON: https://qomvia.com/api/score/decathlon-ch

## Summary

{
  "known": true,
  "confidence": "high",
  "summary": "Decathlon is an international sporting goods retailer known for making sports accessible to everyone. It offers a wide range of affordable equipment, apparel, and accessories for over 70 sports.",
  "offerings": [
    "Sports equipment",
    "Sports apparel",
    "Footwear",
    "Camping and hiking gear",
    "Fitness accessories",
    "Cycling gear"
  ],
  "audience": "Sports enthusiasts, families, beginners, professional athletes, and individuals seeking outdoor and fitness products.",
  "geography": "Switzerland (specifically for decathlon.ch), though the brand operates globally.",
  "strengths": [
    "Wide product range for numerous sports",
    "Affordable prices and good value for money",
    "Strong portfolio of in-house brands (e.g., Kalenji, Quechua, B'Twin)",
    "Emphasis on accessibility to sport for all skill levels",
    "Integrated approach with product design, manufacturing, and retail"
  ],
  "unknowns": [
    "Specific market share within Switzerland",
    "Exact number of physical stores in Switzerland",
    "Current localized promotions or sales for the .ch domain",
    "Detailed customer service performance metrics for the Swiss entity",
    "Specific local return or warranty policy nuances"
  ],
  "alternatives": [
    "decathlon.com",
    "decathlon.fr",
    "decathlon.de",
    "decathlon.es",
    "decathlon.it"
  ],
  "business": "An international sports retailer providing affordable sports equipment, apparel, and accessories for a wide range of sports to a broad consumer base, with decathlon.ch specifically serving the Swiss market.",
  "competitors": [
    "ochsner-sport.ch",
    "sportxx.ch",
    "intersport.ch",
    "galaxus.ch",
    "brack.ch",
    "zalando.ch",
    "globetrotter.ch"
  ]
}

## Score by group
- Machine access: 11/24
- Content legibility: 5/26
- Discovery surface: 5/20
- Identity & policy: 3/12
- Agent-facing performance: 8/8
- Agent protocols: 0/10
Failing checks:
- [blocker] No llms.txt
- [blocker] The site does not say who it is
- [blocker] Content is buried in boilerplate
- [blocker] Bot protection blocks declared agents
- [blocker] No API or feed to read

## AI mentions and rivals
- intersport.ch: 73/100 https://qomvia.com/site/intersport-ch
- zalando.ch: 41/100 https://qomvia.com/site/zalando-ch

## FAQ
Q: Is Decathlon readable by AI agents?
A: Decathlon (decathlon.ch) scores 32 out of 100 for agent readiness, grade F, measured 3 days ago, on 27.09.2026. 0 of 3 agent classes we test can use the site, and 8 checks currently block agents outright.

Q: What stops agents from using decathlon.ch?
A: The heaviest problems are: No llms.txt; The site does not say who it is; Content is buried in boilerplate; Bot protection blocks declared agents; No API or feed to read. Each one is scored from a public HTTP response, and the fix for each is listed in the signed-in report.

Q: How is the Decathlon agent-readiness score calculated?
A: Qomvia fetches public pages of decathlon.ch as an AI agent would and runs the core checks every site gets across 6 groups: Machine access, Content legibility, Discovery surface, Identity & policy, Agent-facing performance, Agent protocols. Checks are weighted by how much an agent loses when they fail, and the score is expressed out of 100.

Q: How often is this score updated?
A: Public scores are re-checked when the site is re-scanned; tracked domains are re-scanned weekly and their owners are alerted when a check regresses. This page shows the scan from 3 days ago, on 27.09.2026.

## Related
- Leaderboard: https://qomvia.com/leaderboard
- Score another site: https://qomvia.com/