# Freitag (freitag.ch): agent-readiness 33/100, grade F

> Rank 908 of 1000 on Qomvia (rubric v2.3.0). Last scanned 2026-10-11T07:10:14.380Z. Page: https://qomvia.com/site/freitag-ch  JSON: https://qomvia.com/api/score/freitag-ch

## Summary
Category: Fashion and apparel
{
  "known": true,
  "confidence": "high",
  "summary": "Freitag is a Swiss brand renowned for manufacturing bags, accessories, and wallets primarily from used truck tarpaulins. Their products are distinctive for their unique, upcycled aesthetic, exceptional durability, and commitment to circular design principles.",
  "offerings": [
    "Bags (totes, messenger, backpacks)",
    "Wallets",
    "Laptop sleeves & cases",
    "Toiletry bags",
    "Accessories",
    "One-off unique items"
  ],
  "audience": "Environmentally conscious consumers, urban dwellers, individuals seeking durable and unique design products, fans of industrial or utilitarian aesthetics.",
  "geography": "Primarily Europe (originating in Switzerland), with an increasing global presence through online sales and selected retailers.",
  "strengths": [
    "Strong brand identity based on upcycling",
    "Products are highly durable and long-lasting",
    "Each product is unique due to the material sourcing",
    "Commitment to sustainability and circular economy",
    "Recognizable and distinct aesthetic"
  ],
  "unknowns": [
    "Specific pricing ranges for all product categories",
    "Current inventory levels of specific one-off items",
    "Detailed information on their current environmental impact beyond general statements",
    "Specific customer service response times",
    "Their exact market share within the sustainable bag industry"
  ],
  "alternatives": [
    "patagonia.com",
    "timbuk2.com",
    "chromeindustries.com",
    "ortlieb.com",
    "rains.com"
  ],
  "business": "Freitag designs and produces durable bags and accessories made from upcycled materials, mainly truck tarpaulins, for environmentally conscious and design-savvy consumers worldwide.",
  "competitors": [
    "timbuk2.com",
    "chromeindustries.com",
    "ortlieb.com",
    "rains.com",
    "patagonia.com",
    "crumpler.com",
    "cotopaxi.com"
  ]
}

## Score by group
- Machine access: 18/24
- Content legibility: 7/26
- Discovery surface: 5/20
- Identity & policy: 0/12
- Agent-facing performance: 3/8
- Agent protocols: 0/10
Failing checks:
- [blocker] No llms.txt
- [blocker] The site does not say who it is
- [blocker] Content is buried in boilerplate
- [blocker] No API or feed to read
- [blocker] No heading hierarchy

## Add-on packs
- E-commerce & product feeds: 23/100 (not part of the public score)

## AI mentions and rivals
- timbuk2.com: not measured
- chromeindustries.com: not measured
- ortlieb.com: not measured
- rains.com: not measured
- crumpler.com: not measured

## FAQ
Q: Is Freitag readable by AI agents?
A: Freitag (freitag.ch) scores 33 out of 100 for agent readiness, grade F, measured 2 days ago, on 11.10.2026. 0 of 3 agent classes we test can use the site, and 7 checks currently block agents outright.

Q: What stops agents from using freitag.ch?
A: The heaviest problems are: No llms.txt; The site does not say who it is; Content is buried in boilerplate; No API or feed to read; No heading hierarchy. Each one is scored from a public HTTP response, and the fix for each is listed in the signed-in report.

Q: How is the Freitag agent-readiness score calculated?
A: Qomvia fetches public pages of freitag.ch as an AI agent would and runs the core checks every site gets across 6 groups: Machine access, Content legibility, Discovery surface, Identity & policy, Agent-facing performance, Agent protocols. Checks are weighted by how much an agent loses when they fail, and the score is expressed out of 100. E-commerce & product feeds checks are scored separately (23/100) and do not affect the public score or rank.

Q: How often is this score updated?
A: Public scores are re-checked when the site is re-scanned; tracked domains are re-scanned weekly and their owners are alerted when a check regresses. This page shows the scan from 2 days ago, on 11.10.2026.

## Related
- Leaderboard: https://qomvia.com/leaderboard — category ranking: https://qomvia.com/leaderboard/fashion-apparel
- Score another site: https://qomvia.com/