# Hanes (hanes.com): agent-readiness 20/100, grade F

> Rank 975 of 1000 on Qomvia (rubric v2.3.0). Last scanned 2026-10-10T03:40:14.554Z. Page: https://qomvia.com/site/hanes-com  JSON: https://qomvia.com/api/score/hanes-com

## Summary

{
  "known": true,
  "confidence": "high",
  "summary": "Hanes is a prominent American brand known for its comfortable and affordable basic apparel. The hanes.com website serves as its official e-commerce platform, enabling direct-to-consumer sales of its extensive product range.",
  "offerings": [
    "underwear",
    "t-shirts",
    "socks",
    "activewear",
    "loungewear",
    "sleepwear"
  ],
  "audience": "General consumers, including men, women, and children, seeking everyday comfortable and affordable clothing basics.",
  "geography": "Primarily United States and Canada, with a global presence for the HanesBrands corporation.",
  "strengths": [
    "High brand recognition",
    "Focus on comfort and basics",
    "Affordable pricing",
    "Wide product range",
    "Established market presence"
  ],
  "unknowns": [
    "Specific online market share",
    "Detailed supply chain practices",
    "Current customer satisfaction metrics",
    "Specific technologies used on the site",
    "Recent financial performance of the direct-to-consumer channel"
  ],
  "alternatives": [
    "onehanesplace.com",
    "hanesbrands.com"
  ],
  "business": "Hanes is an American manufacturer and marketer of apparel, including underwear, hosiery, and activewear, for consumers globally.",
  "competitors": [
    "fruit.com",
    "jockey.com",
    "gildan.com",
    "calvinklein.us",
    "tommyjohn.com",
    "uniqlo.com",
    "duluthtrading.com"
  ]
}

## Score by group
- Machine access: 9/24
- Content legibility: 3/26
- Discovery surface: 0/20
- Identity & policy: 0/12
- Agent-facing performance: 8/8
- Agent protocols: 0/10
Failing checks:
- [blocker] Page metadata is incomplete
- [blocker] No discoverable sitemap
- [blocker] No llms.txt
- [blocker] The site does not say who it is
- [blocker] Content is buried in boilerplate

## AI mentions and rivals
Named in 5 AI assistant answers.
- fruit.com: 85/100 https://qomvia.com/site/fruit-com
- tommyjohn.com: not measured

## FAQ
Q: Is Hanes readable by AI agents?
A: Hanes (hanes.com) scores 20 out of 100 for agent readiness, grade F, measured today, on 10.10.2026. 0 of 3 agent classes we test can use the site, and 10 checks currently block agents outright.

Q: What stops agents from using hanes.com?
A: The heaviest problems are: Page metadata is incomplete; No discoverable sitemap; No llms.txt; The site does not say who it is; Content is buried in boilerplate. Each one is scored from a public HTTP response, and the fix for each is listed in the signed-in report.

Q: How is the Hanes agent-readiness score calculated?
A: Qomvia fetches public pages of hanes.com as an AI agent would and runs the core checks every site gets across 6 groups: Machine access, Content legibility, Discovery surface, Identity & policy, Agent-facing performance, Agent protocols. Checks are weighted by how much an agent loses when they fail, and the score is expressed out of 100.

Q: How often is this score updated?
A: Public scores are re-checked when the site is re-scanned; tracked domains are re-scanned weekly and their owners are alerted when a check regresses. This page shows the scan from today, on 10.10.2026.

## Related
- Leaderboard: https://qomvia.com/leaderboard
- Score another site: https://qomvia.com/