# Heine (heine.ch): agent-readiness 30/100, grade F

> Rank 890 of 1000 on Qomvia (rubric v2.3.0). Last scanned 2026-09-27T21:40:43.542Z. Page: https://qomvia.com/site/heine-ch  JSON: https://qomvia.com/api/score/heine-ch

## Summary

{
  "known": true,
  "confidence": "high",
  "summary": "Heine is a well-established online retailer and mail-order company specializing in fashion, shoes, and home furnishings. It caters to women seeking elegant, unique, and inspiring styles for their wardrobe and living spaces.",
  "offerings": [
    "Women's fashion",
    "Shoes",
    "Home decor",
    "Furniture",
    "Lifestyle products",
    "Accessories"
  ],
  "audience": "Women interested in fashion, shoes, and home decor, particularly those seeking elegant, unique, and inspiring styles.",
  "geography": "German-speaking markets, specifically Switzerland for heine.ch.",
  "strengths": [
    "Well-established brand reputation in fashion and home goods.",
    "Known for a curated selection of unique and elegant styles.",
    "Extensive product range across fashion, shoes, and home decor.",
    "Strong online presence and mail-order heritage.",
    "Focus on quality and design."
  ],
  "unknowns": [
    "Specific current promotions or sales.",
    "Exact market share within the Swiss e-commerce fashion and home goods sector.",
    "Current customer satisfaction metrics specific to heine.ch.",
    "Detailed shipping and return policies for heine.ch.",
    "Specific environmental or ethical sourcing policies."
  ],
  "alternatives": [
    "zalando.ch",
    "aboutyou.ch",
    "bonprix.ch",
    "laredoute.ch",
    "otto.de"
  ],
  "business": "Online and mail-order retailer offering women's fashion, shoes, and home furnishings primarily to customers in German-speaking markets, including Switzerland.",
  "competitors": [
    "zalando.ch",
    "aboutyou.ch",
    "bonprix.ch",
    "laredoute.ch",
    "manor.ch",
    "globus.ch",
    "peterhahn.ch"
  ]
}

## Score by group
- Machine access: 18/24
- Content legibility: 2/26
- Discovery surface: 5/20
- Identity & policy: 0/12
- Agent-facing performance: 5/8
- Agent protocols: 0/10
Failing checks:
- [blocker] No llms.txt
- [blocker] The site does not say who it is
- [blocker] Content is buried in boilerplate
- [blocker] No API or feed to read
- [blocker] No heading hierarchy

## Add-on packs
- E-commerce & product feeds: 23/100 (not part of the public score)

## AI mentions and rivals
- zalando.ch: 41/100 https://qomvia.com/site/zalando-ch
- aboutyou.ch: 57/100 https://qomvia.com/site/aboutyou-ch
- bonprix.ch: 55/100 https://qomvia.com/site/bonprix-ch
- manor.ch: 61/100 https://qomvia.com/site/manor-ch
- peterhahn.ch: 36/100 https://qomvia.com/site/peterhahn-ch

## FAQ
Q: Is Heine readable by AI agents?
A: Heine (heine.ch) scores 30 out of 100 for agent readiness, grade F, measured 3 days ago, on 27.09.2026. 0 of 3 agent classes we test can use the site, and 7 checks currently block agents outright.

Q: What stops agents from using heine.ch?
A: The heaviest problems are: No llms.txt; The site does not say who it is; Content is buried in boilerplate; No API or feed to read; No heading hierarchy. Each one is scored from a public HTTP response, and the fix for each is listed in the signed-in report.

Q: How is the Heine agent-readiness score calculated?
A: Qomvia fetches public pages of heine.ch as an AI agent would and runs the core checks every site gets across 6 groups: Machine access, Content legibility, Discovery surface, Identity & policy, Agent-facing performance, Agent protocols. Checks are weighted by how much an agent loses when they fail, and the score is expressed out of 100. E-commerce & product feeds checks are scored separately (23/100) and do not affect the public score or rank.

Q: How often is this score updated?
A: Public scores are re-checked when the site is re-scanned; tracked domains are re-scanned weekly and their owners are alerted when a check regresses. This page shows the scan from 3 days ago, on 27.09.2026.

## Related
- Leaderboard: https://qomvia.com/leaderboard
- Score another site: https://qomvia.com/