# Hmgroup (hmgroup.com): agent-readiness 66/100, grade C

> Rank 197 of 1000 on Qomvia (rubric v2.3.0). Last scanned 2026-09-27T22:00:15.975Z. Page: https://qomvia.com/site/hmgroup-com  JSON: https://qomvia.com/api/score/hmgroup-com

## Summary
Category: Fashion and apparel
{
  "known": true,
  "confidence": "high",
  "summary": "H&M Group is a multinational retail clothing company operating a global portfolio of fashion brands. It provides a wide range of apparel, accessories, and home goods for men, women, and children with a stated focus on sustainability.",
  "offerings": [
    "Clothing and apparel",
    "Fashion accessories",
    "Cosmetics and beauty products",
    "Home decor items",
    "Various fashion brands (e.g., H&M, COS, ARKET)",
    "Sustainable fashion initiatives"
  ],
  "audience": "Global consumers interested in fashion, spanning various price points from fast fashion to more premium offerings.",
  "geography": "Global, with operations across Europe, North America, Asia, and other regions.",
  "strengths": [
    "Extensive global retail presence",
    "Diverse portfolio of well-known fashion brands",
    "Strong focus on sustainability and ethical production",
    "Offers a wide range of styles and price points",
    "Significant brand recognition"
  ],
  "unknowns": [
    "Specific recent financial performance details",
    "Detailed breakdown of global market share by brand",
    "Exact supply chain logistics and partner details",
    "Specific technological innovations in retail operations",
    "Long-term strategic investment priorities beyond sustainability"
  ],
  "alternatives": [
    "hm.com",
    "cosstores.com",
    "arket.com",
    "stories.com",
    "monki.com"
  ],
  "business": "A global fashion retail group offering clothing, accessories, and home products through multiple distinct brands to a diverse international customer base.",
  "competitors": [
    "inditex.com",
    "uniqlo.com",
    "primark.com",
    "asos.com",
    "boohooplc.com",
    "abercrombie.com",
    "gapinc.com"
  ]
}

## Score by group
- Machine access: 24/24
- Content legibility: 22/26
- Discovery surface: 6/20
- Identity & policy: 5/12
- Agent-facing performance: 8/8
- Agent protocols: 1/10
Failing checks:
- [blocker] No llms.txt
- [blocker] No MCP endpoint to call
- [improvement] No stated policy for automated access
- [improvement] No machine-readable contact
- [improvement] Title, description and canonical URL

## AI mentions and rivals
- inditex.com: not measured
- boohooplc.com: not measured
- gapinc.com: not measured

## FAQ
Q: Is Hmgroup readable by AI agents?
A: Hmgroup (hmgroup.com) scores 66 out of 100 for agent readiness, grade C, measured 3 days ago, on 27.09.2026. 0 of 3 agent classes we test can use the site, and 2 checks currently block agents outright.

Q: What stops agents from using hmgroup.com?
A: The heaviest problems are: No llms.txt; No MCP endpoint to call; No stated policy for automated access; No machine-readable contact; Title, description and canonical URL. Each one is scored from a public HTTP response, and the fix for each is listed in the signed-in report.

Q: How is the Hmgroup agent-readiness score calculated?
A: Qomvia fetches public pages of hmgroup.com as an AI agent would and runs the core checks every site gets across 6 groups: Machine access, Content legibility, Discovery surface, Identity & policy, Agent-facing performance, Agent protocols. Checks are weighted by how much an agent loses when they fail, and the score is expressed out of 100.

Q: How often is this score updated?
A: Public scores are re-checked when the site is re-scanned; tracked domains are re-scanned weekly and their owners are alerted when a check regresses. This page shows the scan from 3 days ago, on 27.09.2026.

## Related
- Leaderboard: https://qomvia.com/leaderboard — category ranking: https://qomvia.com/leaderboard/fashion-apparel
- Score another site: https://qomvia.com/