# Migros (migros.ch): agent-readiness 48/100, grade D

> Rank 798 of 1000 on Qomvia (rubric v2.3.0). Last scanned 2026-10-12T20:30:14.238Z. Page: https://qomvia.com/site/migros-ch  JSON: https://qomvia.com/api/score/migros-ch

## Summary

{
  "known": true,
  "confidence": "high",
  "summary": "Migros is one of Switzerland's largest retail companies, operating a vast network of supermarkets, department stores, and diverse services. Its website, migros.ch, serves as a central hub for online shopping, corporate information, and access to its various business units.",
  "offerings": [
    "Groceries",
    "Household goods",
    "Electronics",
    "Travel services",
    "Educational courses",
    "Restaurants"
  ],
  "audience": "general consumers in Switzerland",
  "geography": "Switzerland",
  "strengths": [
    "Wide range of products and services",
    "Strong brand recognition and trust in Switzerland",
    "Extensive physical store network",
    "Focus on quality and sustainability",
    "Integrated loyalty program (Cumulus)"
  ],
  "unknowns": [
    "Exact current market share for specific product categories",
    "Detailed sales figures for its online store vs. physical stores",
    "Specific website traffic metrics or user demographics",
    "Latest strategic initiatives not widely publicized",
    "Specific details about its IT infrastructure or cybersecurity measures"
  ],
  "alternatives": [
    "migros.ch/online",
    "migros-ferien.ch",
    "melectronics.ch",
    "sportxx.ch",
    "do-it-garden.ch"
  ],
  "business": "Diversified retail group providing a wide range of products and services, primarily groceries and general merchandise, for general consumers throughout Switzerland.",
  "competitors": [
    "coop.ch",
    "aldi-suisse.ch",
    "lidl.ch",
    "manor.ch",
    "brack.ch",
    "jumbo.ch",
    "globus.ch"
  ]
}

## Score by group
- Machine access: 14/24
- Content legibility: 13/26
- Discovery surface: 5/20
- Identity & policy: 3/12
- Agent-facing performance: 8/8
- Agent protocols: 5/10
Failing checks:
- [blocker] No discoverable sitemap
- [blocker] No llms.txt
- [blocker] The site does not say who it is
- [blocker] Bot protection blocks declared agents
- [blocker] No API or feed to read

## AI mentions and rivals
Named in 10 AI assistant answers.
- aldi-suisse.ch: 64/100 https://qomvia.com/site/aldi-suisse-ch
- lidl.ch: 42/100 https://qomvia.com/site/lidl-ch

## Named for
- Welche Website in der Schweiz ist die beste Adresse für fleisch online kaufen? https://qomvia.com/answers/welche-website-in-der-schweiz-ist-die-beste-adresse-fur-fleisch-online-kaufen-de
- Wer bietet fleisch online kaufen in der Schweiz an, und wen würdest du empfehlen? https://qomvia.com/answers/wer-bietet-fleisch-online-kaufen-in-der-schweiz-an-und-wen-wurdest-du-empfehlen-de
- Ich suche fleisch online kaufen in der Schweiz. Welche Anbieter nennst du? https://qomvia.com/answers/ich-suche-fleisch-online-kaufen-in-der-schweiz-welche-anbieter-nennst-du-de
- Wie vergleiche ich Anbieter für fleisch online kaufen? https://qomvia.com/answers/wie-vergleiche-ich-anbieter-fur-fleisch-online-kaufen-de
- Wo kann ich Fleisch für Fondue Chinoise online bestellen? https://qomvia.com/answers/wo-kann-ich-fleisch-fur-fondue-chinoise-online-bestellen-de

## FAQ
Q: Is Migros readable by AI agents?
A: Migros (migros.ch) scores 48 out of 100 for agent readiness, grade D, measured yesterday, on 12.10.2026. 0 of 3 agent classes we test can use the site, and 5 checks currently block agents outright.

Q: What stops agents from using migros.ch?
A: The heaviest problems are: No discoverable sitemap; No llms.txt; The site does not say who it is; Bot protection blocks declared agents; No API or feed to read. Each one is scored from a public HTTP response, and the fix for each is listed in the signed-in report.

Q: How is the Migros agent-readiness score calculated?
A: Qomvia fetches public pages of migros.ch as an AI agent would and runs the core checks every site gets across 6 groups: Machine access, Content legibility, Discovery surface, Identity & policy, Agent-facing performance, Agent protocols. Checks are weighted by how much an agent loses when they fail, and the score is expressed out of 100.

Q: How often is this score updated?
A: Public scores are re-checked when the site is re-scanned; tracked domains are re-scanned weekly and their owners are alerted when a check regresses. This page shows the scan from yesterday, on 12.10.2026.

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