# Moz (moz.com): agent-readiness 73/100, grade C

> Rank 55 of 1000 on Qomvia (rubric v2.3.0). Last scanned 2026-09-30T12:40:16.365Z. Page: https://qomvia.com/site/moz-com  JSON: https://qomvia.com/api/score/moz-com

## Summary
Category: Software and SaaS
{
  "known": true,
  "confidence": "high",
  "summary": "Moz is a well-established company in the search engine optimization (SEO) industry, known for its software tools and educational content. It provides a suite of solutions designed to help businesses and marketers improve their visibility and performance in search engine results.",
  "offerings": [
    "Keyword research tools",
    "Backlink analysis tools",
    "Site audit and technical SEO tools",
    "Rank tracking",
    "Local SEO management",
    "Content optimization features"
  ],
  "audience": "SEO professionals, digital marketers, content creators, agencies, small to medium businesses, enterprises seeking to improve organic search performance.",
  "geography": "Global, with a strong focus on English-speaking markets such as North America, Europe, and Australia.",
  "strengths": [
    "Strong brand reputation and established presence in the SEO community",
    "Comprehensive suite of SEO tools for various needs",
    "Valuable educational resources, including the Moz Blog and Whiteboard Friday",
    "Reliable and widely recognized proprietary metrics like Domain Authority (DA) and Page Authority (PA)",
    "Suitable for a range of users, from beginners to experienced SEOs"
  ],
  "unknowns": [
    "Specific current pricing tiers for different plans",
    "Exact number of active paying subscribers",
    "Recent detailed financial performance or revenue figures",
    "Current detailed organizational structure or leadership changes",
    "Specific recent product roadmap or feature release timelines"
  ],
  "alternatives": [
    "semrush.com",
    "ahrefs.com",
    "spyfu.com",
    "majestic.com",
    "serpstat.com"
  ],
  "business": "Moz develops and sells subscription-based SaaS SEO tools and provides industry insights for digital marketers and businesses seeking to improve their organic search presence globally.",
  "competitors": [
    "semrush.com",
    "ahrefs.com",
    "spyfu.com",
    "majestic.com",
    "serpstat.com",
    "seoprofiler.com",
    "mangools.com"
  ]
}

## Score by group
- Machine access: 24/24
- Content legibility: 25/26
- Discovery surface: 8/20
- Identity & policy: 8/12
- Agent-facing performance: 8/8
- Agent protocols: 0/10
Failing checks:
- [blocker] No llms.txt
- [blocker] No MCP endpoint to call
- [improvement] No stated policy for automated access
- [improvement] No Content Signals
- [improvement] Machine-readable data surface

## Add-on packs
- E-commerce & product feeds: 34/100 (not part of the public score)

## AI mentions and rivals
Named in 4 AI assistant answers.
- semrush.com: 68/100 https://qomvia.com/site/semrush-com
- ahrefs.com: 55/100 https://qomvia.com/site/ahrefs-com
- spyfu.com: not measured
- majestic.com: not measured
- serpstat.com: not measured

## Named for
- What are the best tools to track how a brand is mentioned and recommended by AI assistants like ChatGPT, Claude and Gemini? https://qomvia.com/answers/what-are-the-best-tools-to-track-how-a-brand-is-mentioned-and-recommended-by-ai
- Which platforms can help me measure my brand’s visibility in generative AI and LLM-generated answers? https://qomvia.com/answers/which-platforms-can-help-me-measure-my-brand-s-visibility-in-generative-ai-and-l

## FAQ
Q: Is Moz readable by AI agents?
A: Moz (moz.com) scores 73 out of 100 for agent readiness, grade C, measured today, on 30.09.2026. 0 of 3 agent classes we test can use the site, and 2 checks currently block agents outright.

Q: What stops agents from using moz.com?
A: The heaviest problems are: No llms.txt; No MCP endpoint to call; No stated policy for automated access; No Content Signals; Machine-readable data surface. Each one is scored from a public HTTP response, and the fix for each is listed in the signed-in report.

Q: How is the Moz agent-readiness score calculated?
A: Qomvia fetches public pages of moz.com as an AI agent would and runs the core checks every site gets across 6 groups: Machine access, Content legibility, Discovery surface, Identity & policy, Agent-facing performance, Agent protocols. Checks are weighted by how much an agent loses when they fail, and the score is expressed out of 100. E-commerce & product feeds checks are scored separately (34/100) and do not affect the public score or rank.

Q: How often is this score updated?
A: Public scores are re-checked when the site is re-scanned; tracked domains are re-scanned weekly and their owners are alerted when a check regresses. This page shows the scan from today, on 30.09.2026.

## Related
- Leaderboard: https://qomvia.com/leaderboard — category ranking: https://qomvia.com/leaderboard/saas-software
- Score another site: https://qomvia.com/