# Nike (nike.com): agent-readiness 54/100, grade D

> Rank 677 of 1000 on Qomvia (rubric v2.3.0). Last scanned 2026-10-13T01:00:14.424Z. Page: https://qomvia.com/site/nike-com  JSON: https://qomvia.com/api/score/nike-com

## Summary
Category: Fashion and apparel
{
  "known": true,
  "confidence": "high",
  "summary": "Nike.com is the official e-commerce website for Nike, a leading global brand for athletic footwear, apparel, equipment, accessories, and services. It serves as a direct-to-consumer channel for purchasing products, accessing brand information, and engaging with Nike's digital platforms.",
  "offerings": [
    "Athletic footwear (running, basketball, training)",
    "Sportswear and apparel (jerseys, shorts, hoodies)",
    "Sports equipment and accessories (bags, socks, balls)",
    "Customizable products (Nike By You)",
    "Fitness and running apps (Nike Training Club, Nike Run Club)",
    "Exclusive product releases (via SNKRS)"
  ],
  "audience": "Athletes, sports enthusiasts, fashion-conscious consumers, and general consumers seeking athletic and casual wear.",
  "geography": "Global",
  "strengths": [
    "Strong global brand recognition and loyalty",
    "Pioneering product innovation and technology",
    "Extensive product range for various sports and lifestyles",
    "High-quality and durable products",
    "Effective marketing and branding strategies"
  ],
  "unknowns": [
    "Specific real-time stock levels of particular items",
    "Detailed profit margins for individual product lines",
    "Exact number of active users for its digital services",
    "Internal manufacturing processes and supply chain details",
    "Specific customer service response times for unique queries"
  ],
  "alternatives": [
    "nike.net",
    "snkrs.com"
  ],
  "business": "A global designer, developer, manufacturer, and worldwide marketer and seller of athletic footwear, apparel, equipment, accessories, and services for athletes and general consumers.",
  "competitors": [
    "adidas.com",
    "underarmour.com",
    "puma.com",
    "newbalance.com",
    "asics.com",
    "reebok.com",
    "lululemon.com"
  ]
}

## Score by group
- Machine access: 24/24
- Content legibility: 19/26
- Discovery surface: 5/20
- Identity & policy: 0/12
- Agent-facing performance: 6/8
- Agent protocols: 0/10
Failing checks:
- [blocker] No llms.txt
- [blocker] The site does not say who it is
- [blocker] No API or feed to read
- [blocker] No MCP endpoint to call
- [improvement] No stated policy for automated access

## Add-on packs
- E-commerce & product feeds: 23/100 (not part of the public score)

## AI mentions and rivals
- underarmour.com: not measured
- puma.com: not measured
- reebok.com: not measured

## Named for
- Who are the leading providers in sports and outdoor, and which would you recommend? https://qomvia.com/answers/who-are-the-leading-providers-in-sports-and-outdoor-and-which-would-you-recommen
- Who are the leading providers in fashion and apparel, and which would you recommend? https://qomvia.com/answers/who-are-the-leading-providers-in-fashion-and-apparel-and-which-would-you-recomme
- Which companies or websites would you name first for sports and outdoor? https://qomvia.com/answers/which-companies-or-websites-would-you-name-first-for-sports-and-outdoor
- Which companies or websites would you name first for footwear? https://qomvia.com/answers/which-companies-or-websites-would-you-name-first-for-footwear
- Who are the leading providers in footwear, and which would you recommend? https://qomvia.com/answers/who-are-the-leading-providers-in-footwear-and-which-would-you-recommend
- Which companies or websites would you name first for fashion and apparel? https://qomvia.com/answers/which-companies-or-websites-would-you-name-first-for-fashion-and-apparel
- If someone asked you where to go for footwear, which sites would you send them to? https://qomvia.com/answers/if-someone-asked-you-where-to-go-for-footwear-which-sites-would-you-send-them-to
- If someone asked you where to go for sports and outdoor, which sites would you send them to? https://qomvia.com/answers/if-someone-asked-you-where-to-go-for-sports-and-outdoor-which-sites-would-you-se

## FAQ
Q: Is Nike readable by AI agents?
A: Nike (nike.com) scores 54 out of 100 for agent readiness, grade D, measured today, on 13.10.2026. 0 of 3 agent classes we test can use the site, and 4 checks currently block agents outright.

Q: What stops agents from using nike.com?
A: The heaviest problems are: No llms.txt; The site does not say who it is; No API or feed to read; No MCP endpoint to call; No stated policy for automated access. Each one is scored from a public HTTP response, and the fix for each is listed in the signed-in report.

Q: How is the Nike agent-readiness score calculated?
A: Qomvia fetches public pages of nike.com as an AI agent would and runs the core checks every site gets across 6 groups: Machine access, Content legibility, Discovery surface, Identity & policy, Agent-facing performance, Agent protocols. Checks are weighted by how much an agent loses when they fail, and the score is expressed out of 100. E-commerce & product feeds checks are scored separately (23/100) and do not affect the public score or rank.

Q: How often is this score updated?
A: Public scores are re-checked when the site is re-scanned; tracked domains are re-scanned weekly and their owners are alerted when a check regresses. This page shows the scan from today, on 13.10.2026.

## Related
- Leaderboard: https://qomvia.com/leaderboard — category ranking: https://qomvia.com/leaderboard/fashion-apparel
- Score another site: https://qomvia.com/