# Patagonia (patagonia.com): agent-readiness 61/100, grade C

> Rank 439 of 1000 on Qomvia (rubric v2.3.0). Last scanned 2026-10-13T02:00:42.759Z. Page: https://qomvia.com/site/patagonia-com  JSON: https://qomvia.com/api/score/patagonia-com

## Summary

{
  "known": true,
  "confidence": "high",
  "summary": "Patagonia is an American company that designs and sells outdoor clothing and gear. It is widely recognized for its strong commitment to environmental conservation and sustainable business practices.",
  "offerings": [
    "Outdoor apparel",
    "Sportswear",
    "Gear and equipment (backpacks, sleeping bags)",
    "Surfwear",
    "Workwear",
    "Patagonia Provisions (food)"
  ],
  "audience": "Outdoor enthusiasts, athletes, environmentally conscious consumers, travelers, general public seeking durable and ethically produced clothing.",
  "geography": "Global, with operations and sales across North America, Europe, Asia (including Japan), and other international markets.",
  "strengths": [
    "Strong brand reputation for quality and durability",
    "Pioneering leadership in environmental activism and sustainability",
    "Excellent customer service and repair programs",
    "Timeless and functional product designs",
    "Dedicated community and customer loyalty"
  ],
  "unknowns": [
    "Specifics of their current quarter's sales figures",
    "Detailed breakdown of their carbon footprint by product category",
    "Exact number of employees globally at this moment",
    "Recent changes in top-level management structure",
    "Specific details of their upcoming product releases or innovations"
  ],
  "alternatives": [
    "rei.com",
    "thenorthface.com",
    "llbean.com",
    "arcteryx.com",
    "columbia.com"
  ],
  "business": "Producer and retailer of high-quality outdoor apparel and gear for adventurers worldwide, with a strong focus on environmental and social responsibility.",
  "competitors": [
    "rei.com",
    "thenorthface.com",
    "arcteryx.com",
    "columbia.com",
    "mammut.com",
    "mountainhardwear.com",
    "montbell.us"
  ]
}

## Score by group
- Machine access: 21/24
- Content legibility: 9/26
- Discovery surface: 18/20
- Identity & policy: 3/12
- Agent-facing performance: 5/8
- Agent protocols: 5/10
Failing checks:
- [blocker] The site does not say who it is
- [blocker] No heading hierarchy
- [improvement] Title, description and canonical URL
- [improvement] No stated policy for automated access
- [improvement] Sitemap is discoverable and structured

## Add-on packs
- E-commerce & product feeds: 44/100 (not part of the public score)

## AI mentions and rivals
- arcteryx.com: not measured
- mammut.com: 60/100 https://qomvia.com/site/mammut-com
- mountainhardwear.com: not measured

## Named for
- Which companies or websites would you name first for sports and outdoor? https://qomvia.com/answers/which-companies-or-websites-would-you-name-first-for-sports-and-outdoor
- Who are the leading providers in sports and outdoor, and which would you recommend? https://qomvia.com/answers/who-are-the-leading-providers-in-sports-and-outdoor-and-which-would-you-recommen
- If someone asked you where to go for sports and outdoor, which sites would you send them to? https://qomvia.com/answers/if-someone-asked-you-where-to-go-for-sports-and-outdoor-which-sites-would-you-se

## FAQ
Q: Is Patagonia readable by AI agents?
A: Patagonia (patagonia.com) scores 61 out of 100 for agent readiness, grade C, measured today, on 13.10.2026. 1 of 3 agent classes we test can use the site, and 2 checks currently block agents outright.

Q: What stops agents from using patagonia.com?
A: The heaviest problems are: The site does not say who it is; No heading hierarchy; Title, description and canonical URL; No stated policy for automated access; Sitemap is discoverable and structured. Each one is scored from a public HTTP response, and the fix for each is listed in the signed-in report.

Q: How is the Patagonia agent-readiness score calculated?
A: Qomvia fetches public pages of patagonia.com as an AI agent would and runs the core checks every site gets across 6 groups: Machine access, Content legibility, Discovery surface, Identity & policy, Agent-facing performance, Agent protocols. Checks are weighted by how much an agent loses when they fail, and the score is expressed out of 100. E-commerce & product feeds checks are scored separately (44/100) and do not affect the public score or rank.

Q: How often is this score updated?
A: Public scores are re-checked when the site is re-scanned; tracked domains are re-scanned weekly and their owners are alerted when a check regresses. This page shows the scan from today, on 13.10.2026.

## Related
- Leaderboard: https://qomvia.com/leaderboard
- Score another site: https://qomvia.com/