Agent-readiness report
Is Adidas agent-ready?
No class of agent can use Adidas today: they cannot read it or call it as a tool.
adidas.com, last scanned today, on 10.10.2026
Agent classes working
0/3
Score history
±03 scans since 02.10.2026
- 7
- Blocking agents
- 15
- Weak spots
- 4/26
- Checks passed
What costs Adidas the most
0 of 3 agent classes work
- ✕Answer engines & research agents
- ✕MCP tool-callers
- !Summarisers & knowledge agents
- ✕
Page metadata is incomplete
Answer engines have no reliable label for the page, so they invent one or skip it.
Blocker - ✕
No discoverable sitemap
Agents have to find pages by luck instead of reading a list.
Blocker - ✕
No llms.txt
Nothing tells an agent where the useful pages, feeds and policies are.
Blocker - ✕
The site does not say who it is
A model cannot tell that this domain is the brand it was asked about.
Blocker - ✕
Bot protection blocks declared agents
Agents get a challenge page instead of the site, which reads to them as broken.
Blocker
✓4 checks passed, 17 more to fix+−
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AI search visibility
A global designer, manufacturer, and retailer of athletic footwear, apparel, and accessories for athletes and general consumers worldwide.
We asked Gemini
“A buyer asks: which companies would you recommend for A global designer, manufacturer, and retailer of athletic footwear, apparel, and accessories for athletes and general consumers worldwide. in Global (operates in nearly every country, with region-specific websites and shipping options).? Answer as you normally would and name the companies you would suggest, with their websites.”
For a global designer, manufacturer, and retailer of athletic footwear, apparel, and accessories catering to athletes and general consumers worldwide, I would highly recommend industry giants like Nike, Adidas, and Puma. These companies boast extensive global operations with region-specific websites and comprehensive s…
✓Mentioned| Website | Gemini | ChatGPT Unlocked with AI monitor | Perplexity | Copilot | Other |
|---|---|---|---|---|---|
| adidas.com | ✓Mentioned | ||||
| nike.com54/100compare | ✓Mentioned | ||||
| ✓Mentioned | |||||
| ✕Not visible | |||||
| ✕Not visible |
Approximate assistant usage share, StatCounter. Gemini also answers inside Google Search (AI Overviews, 2B+ monthly users).
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Machine interfaces
Adidas exposes none of the interfaces agents look for.
Locked
All 8 interfaces and 26 checks for adidas.com
See which interface is missing, what each check looked for, and what to change to pass it. Free account, no card.
View detailed signalsThe seal
Not yet certified
adidas.com is closed to agents today. Reach 40/100 to earn In Progress and display it on your site.
Preview of Agent-Readable, greyed out until adidas.com scores 60/100. There is no embed code until it is earned.
- Agent-Ready Champion90+
- Agent-Ready75+
- Agent-Readable60+
- In Progress40+, dashboard only
Questions where AI models name Adidas
- Where can I buy colorful crew socks that ship fast?named, position hidden
- Which companies or websites would you name first for sports and outdoor?#2 of 7
- Which companies or websites would you name first for footwear?#2 of 7
- Who are the leading providers in footwear, and which would you recommend?#2 of 10
- Who are the leading providers in fashion and apparel, and which would you recommend?named, position hidden
- If someone asked you where to go for footwear, which sites would you send them to?named, position hidden
- Who are the leading providers in sports and outdoor, and which would you recommend?#2 of 6
- Which companies or websites would you name first for fashion and apparel?named, position hidden
Adidas and AI agents: common questions
Is Adidas readable by AI agents?+−
Adidas (adidas.com) scores 34 out of 100 for agent readiness, grade F, measured today, on 10.10.2026. 0 of 3 agent classes we test can use the site, and 7 checks currently block agents outright.
What stops agents from using adidas.com?+−
The heaviest problems are: Page metadata is incomplete; No discoverable sitemap; No llms.txt; The site does not say who it is; Bot protection blocks declared agents. Each one is scored from a public HTTP response, and the fix for each is listed in the signed-in report.
How is the Adidas agent-readiness score calculated?+−
Qomvia fetches public pages of adidas.com as an AI agent would and runs the core checks every site gets across 6 groups: Machine access, Content legibility, Discovery surface, Identity & policy, Agent-facing performance, Agent protocols. Checks are weighted by how much an agent loses when they fail, and the score is expressed out of 100.
How often is this score updated?+−
Public scores are re-checked when the site is re-scanned; tracked domains are re-scanned weekly and their owners are alerted when a check regresses. This page shows the scan from today, on 10.10.2026.
Compare and keep reading
Scores are computed from public HTTP responses only. We never submit forms, never attempt a purchase and never bypass a bot challenge. Disagree with a result? Request a correction or opt this domain out.