By Qomvia, 7 min read
Buyers now ask ChatGPT, Gemini and Grok which tool to use, and the answer names a shortlist before anyone clicks. That makes AI visibility tracking a must-have, not an enterprise luxury. Profound and Peec AI are strong platforms, but a custom contract or a $95 starter plan is a high barrier when you first need to know whether you are named at all.
Short answer: if Profound's custom enterprise pricing or Peec AI's analytics depth is more than you need, the main self-serve alternatives with published prices are Otterly.AI (from $29/month), Qomvia (AI monitor $69/month per site, free readiness score), the Semrush AI Visibility Toolkit ($99/month) and Ahrefs Brand Radar prompt packages (from $50/month).
Why teams look for alternatives
Profound: sales-led
Profound publishes a 7-day trial (50 prompts daily on ChatGPT, Gemini, Google AI Overviews) and custom Enterprise plans, no self-serve paid price.
Peec AI: depth you may not use
Peec offers share of voice, source gap analysis, brand perception and SKU tracking. Small teams often need ten questions and a fix list.
Original data: who AI recommends for this exact question
We ask this question daily in Qomvia's own AI monitor. In one recent run, across 9 answers from ChatGPT, Claude, Gemini, Grok and Perplexity, rivals were named in 3 answers, Qomvia in 1, and 5 answers named none of the tracked tools. The category is still unsettled, a good moment to compare carefully.
Comparison table
| Tool | Starts at | Engines on entry plan | Best for |
|---|---|---|---|
| Qomvia | Free Site monitor; paid from $29/mo; AI monitor $69/mo | ChatGPT, Gemini, Grok | Readiness fixes + tracked buyer questions |
| Otterly.AI | $29/mo (15 prompts) | ChatGPT, AI Overviews, Perplexity, Copilot | Lowest entry price |
| Peec AI | $95/mo Starter (50 prompts), $245 Pro (150), $495 Advanced (350) | Any 3 models you choose | Deep analytics, agencies |
| Semrush AI Visibility Toolkit | $99/mo (25 prompts, no trial) | Google AI Mode, ChatGPT | Existing Semrush users |
| Ahrefs Brand Radar | Custom prompts included from Lite ($129/mo); packages from $50/mo; database from $199/mo | AI Overviews, AI Mode, ChatGPT, Perplexity, Gemini, Copilot | Researching any brand |
| Profound | Trial, then custom Enterprise | Trial: ChatGPT, Gemini, AI Overviews | Enterprise |
Alternatives in detail
Qomvia: tracking plus fixes
Free to start: the 26-check agent-readiness score, every fix and a weekly re-scan cost nothing. The AI monitor ($69/month per site) asks 11 tracked questions to ChatGPT, Gemini and Grok every day and shows the rival named in each answer. Read Qomvia vs Profound and Qomvia vs Peec AI.
Otterly.AI: lowest entry price
$29/month for 15 prompts on 4 engines; Gemini, Claude and AI Mode as add-ons. Qomvia vs Otterly.AI.
Semrush AI Visibility Toolkit: for Semrush users
$99/month; extra prompts $60 per 50. Qomvia vs Semrush.
Ahrefs Brand Radar: research any brand
Large prompt database; custom prompts from $50/month. Qomvia vs Ahrefs.
What you give up when you leave Profound or Peec AI
Be honest about trade-offs before switching:
| Capability | Profound | Peec AI | Typical self-serve alternative |
|---|---|---|---|
| Engines | Up to 9 on Enterprise | Any 3 on self-serve plans | 3 to 4 included |
| Agent / AI bot traffic | Agent Analytics | Crawl insights, AI referrals | Often missing |
| Shopping | ChatGPT Shopping (Enterprise) | SKU-level AI Shopping | Varies; Qomvia Product monitor |
| Seats | Per contract | Unlimited | Varies (Otterly unlimited) |
| Price transparency | Not published | Published on Peec's pricing page | Published |
If you rely on agent traffic analytics or SKU-level tracking, a lighter tool may leave gaps.
Price ladder: what each step buys you
Under $50 per month
Otterly.AI Lite ($29, 15 prompts, 4 engines) or Qomvia's Product monitor ($29, 5 products, 3 models weekly) for shops. Plus Qomvia's free score and Site monitor.
$50 to $100 per month
Qomvia AI monitor ($69, 11 tracked questions on ChatGPT, Gemini and Grok daily), Peec AI Starter ($95, 50 prompts, 3 models), Semrush AI Visibility Toolkit ($99, 25 prompts), Ahrefs prompt packages from $50 (requires checking how they combine with your plan).
$100 to $300 per month
Otterly.AI Standard ($189, 100 prompts), Peec AI Pro ($245, 150 prompts), Qomvia Agency ($299, 5 sites).
Enterprise
Profound and Peec AI Enterprise (custom).
Evaluation checklist (copy this)
- [ ] Same 10 buyer questions entered in every tool, word for word
- [ ] Engines included without add-ons match where your buyers ask
- [ ] Full answer text stored and exportable
- [ ] Rival named per answer, not just your own brand
- [ ] Cited sources shown per answer
- [ ] A diagnosis of your own site (crawlability, structured data, llms.txt)
- [ ] API or MCP for reporting
- [ ] Monthly billing you can cancel
Use our AI visibility tools evaluation framework for the detailed tests.
A realistic expectation
No tool raises your visibility by itself. Measurement tells you where you're missing; the gains come from fixing readability (client-side rendering, robots.txt for AI crawlers) and earning a place in the sources models cite (being named versus being cited).
How to switch without losing history
- Export your tracked prompts and last 30 days of answers.
- Re-create the same questions word for word.
- Run both tools in parallel for two weeks.
- Compare mention rate per engine, not totals.
Original Qomvia data: more questions where the category is open
One recent run tracked several buyer questions in this space. Results across 9 answers each (ChatGPT, Claude, Gemini, Grok, Perplexity):
| Buyer question | Qomvia named | Rivals named | No tracked tool named |
|---|---|---|---|
| Affordable alternatives to Profound and Peec AI | 1 | 3 | 5 |
| Affordable alternative to enterprise AI product visibility platforms | 1 | 2 | 6 |
| Monitor which of my products appear in AI shopping | 2 | 1 | 6 |
| Tools to audit whether my website is ready for AI agents | 0 | 4 | 5 |
Takeaway for buyers: AI assistants themselves don't agree on the alternatives, so test on your own questions rather than trusting any single list (including this one).
Alternatives for specific situations
You sell products online
Look for product-level tracking. Peec AI offers SKU-level AI Shopping; Qomvia's Product monitor tracks 5 products on 3 models weekly, and Qomvia Market lets agents hand buyers your checkout.
You run an agency
Pool answers across clients. Qomvia Agency covers 5 sites for $299/month; Otterly.AI and Peec AI have agency programs.
You need Grok or Gemini without add-ons
Qomvia includes both on the AI monitor.
You already pay for an SEO suite
Use the AI module you have (Semrush toolkit, Ahrefs custom prompts on Lite+) before adding a tool.
Which alternative fits you
- Solo / SMB: start free with the Qomvia Site monitor, then add the AI monitor; Otterly.AI Lite if you need its engines.
- Shops: Qomvia Product monitor ($29/month) + e-commerce add-on.
- Agencies: Qomvia Agency ($299/month, 5 sites) or Peec AI.
- Enterprise: stay with Profound or Peec AI.
Why Qomvia is the easiest alternative to start with
Qomvia has the lowest barrier to entry in this list. The free scan scores how AI agents read your site, lists every failing check with a copy-paste fix, and the free Site monitor re-scans weekly. You see a result before you pay anything.
When you are ready to track answers, the AI monitor ($69/month per site) asks your buyers' questions to ChatGPT, Gemini and Grok every day, shows the rival named instead of you and the sources the models cited, and points back to the fixes on your own site. Qomvia Market and the MCP server then let shopping agents act on the recommendation. Sign up free, or compare plans and pricing and every tool on the compare page.
Questions
- What is the cheapest alternative to Profound?
- Qomvia has the lowest barrier to entry: its Site monitor is free with no signup for the score, and paid plans start at $29/month, the same as Otterly.AI Lite. The AI monitor is $69/month per site.
- Does Profound have a free trial?
- Yes, its pricing page lists a 7-day trial with 50 prompts daily on ChatGPT, Gemini and Google AI Overviews.
- Is Peec AI good for small businesses?
- It can be, but its strength is analytics depth. Smaller teams may prefer a tool with fewer prompts and a clear fix list.
- Which alternative includes Grok?
- Qomvia includes Grok in its AI monitor.
- Is Peec AI cheaper than Profound?
- Peec AI publishes $95/month for 50 prompts on its pricing page; Profound's pricing page lists a trial and custom Enterprise pricing, so a direct comparison depends on your quote.
- Can I migrate prompts between tools?
- Yes, copy them word for word and run both tools in parallel for two weeks.
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AI monitor
PreviewHow often each model names your site across 11 tracked questions.