Best Tools to Track Brand Visibility in AI Assistants

A buyer types "what is the best tool for this?" into ChatGPT and gets three names and a short reason for each. No results page, no ten blue links, often no click. If your brand is not one of the three, you lost the sale before your analytics saw a visit. That is the problem an AI brand visibility tool solves: it asks the models your buyers' questions, on a schedule, and tells you whether you are named, who is named instead and what to change.

Short answer: for most teams the best place to start is Qomvia, because it has the lowest barrier to entry: a free agent-readiness score with every fix and a weekly re-scan, paid plans from $29/month, and an AI monitor that asks ChatGPT, Gemini and Grok your buyers' questions every day for $69/month per site. Peec AI, Otterly.AI, Semrush, Ahrefs and Profound are strong choices for specific needs, described below.

Why AI answers now decide who gets the click

Search used to hand out attention in order: rank first, get the most clicks. An AI assistant compresses that list into one answer and makes the shortlist for the reader. A brand that is named gets considered; a brand that is missing does not get a second chance on page two. Read more in zero-click search.

Two things decide whether you are named. First, whether the model can read and trust your site: crawler access, structured data, clear entity facts. Second, whether the sources the model leans on mention you. A good tool measures the answer and points at both causes. A tool that only reports a visibility percentage leaves you with a number and no next step.

The shortlist at a glance

Every figure comes from the vendor's own pricing page. We compare the price to start, because that is the real decision: what you can see before you commit. Full side-by-sides are on the compare page.

What to look for in an AI visibility tool

Five tests separate a tool that changes your results from one that only reports them. Run each against any vendor, including us.

1. Can you see a result before you pay?

A free plan that keeps running tells you more than a trial that ends. Qomvia's Site monitor is free per site: the score, every failing check with a fix, a weekly re-scan and history.

2. Which models are included, not sold as add-ons?

Your buyers use more than ChatGPT. Check whether Gemini and Grok are in the base price. Qomvia's AI monitor includes ChatGPT, Gemini and Grok; several competitors sell Gemini or Claude separately.

3. Does it show who was named instead of you?

A mention rate without the rival is half the story. The useful view is per question: which competitor won, and which sources the model cited. See why ChatGPT recommends your competitor.

4. Does it tell you what to fix on your own site?

Models can only recommend what they can read. An agent-readiness audit checks crawler access, structured data, llms.txt, feeds and discovery files, and turns each gap into a fix. Qomvia's 26-check method is public.

5. What happens after you are named?

Shopping agents are starting to act on recommendations. Qomvia connects visibility to sales through Qomvia Market and its MCP server, so an agent can find your offer and hand the buyer your checkout.

The tools, one by one

Qomvia: the lowest barrier to entry, built to get you named

Start with the free scan: Qomvia scores how AI agents read your site in about a minute and lists every fix. The Site monitor keeps that free with a weekly re-scan. The Product monitor ($29/month) asks ChatGPT, Gemini and Grok about up to five of your products each week. The AI monitor ($69/month per site) asks 11 tracked questions to the same three models every day and shows mention, position, sentiment, sources and the rival named instead of you. Agencies get five AI monitor sites for $299/month.

Otterly.AI

Otterly.AI starts at $29/month (Lite, 15 prompts) with a free trial, tracking ChatGPT, Google AI Overviews, Perplexity and Microsoft Copilot. Gemini, Claude and Google AI Mode are paid add-ons. Strong if Google AI Overviews and Perplexity are your main surfaces and you want unlimited seats.

Ahrefs Brand Radar

Ahrefs adds AI visibility to its SEO suite: custom prompt packages from $50/month and Brand Radar AI, with a 496 million+ prompt database, from $199/month. Strong if you already run SEO research in Ahrefs. It does not audit how agents read your site.

Peec AI

Peec AI starts at $95/month (Starter, 50 prompts, 3 models of your choice) with a free trial, and goes deep on share of voice and source analytics. Strong for marketing teams that will live in the reports.

Semrush AI Visibility Toolkit

The toolkit is $99/month with no free trial, for one domain and 25 tracked prompts. Strong if your team already works in Semrush and wants everything in one dashboard.

Profound

Profound offers a 7-day free trial and custom Enterprise pricing, with up to nine answer engines, Agent Analytics and AI Marketer agents. Strong for enterprises with a sales-led buying process.

Why Qomvia is the strongest place to start

Most tools tell you how visible you are. Qomvia is built to change it. The free score shows what blocks AI agents on your own site and how to fix each check. The AI monitor shows, every day and on three models, whether your buyers' questions name you and which rival took your place. Market and MCP turn the recommendation into a sale. And you can see the first part before you pay anything, which no other tool in this list offers as a permanent free plan for AI visibility.

Our own data shows why this matters. When buyers ask AI assistants for visibility tools, Semrush, Peec AI, Ahrefs and Otterly.AI are named most, and Qomvia appeared in only 3.3% of answers in one of our runs. The category is still open: the brands that fix their sites and track their answers now are the ones the models will name.

Common mistakes when buying an AI visibility tool

• Tracking brand questions instead of buyer questions. "What is Acme?" always names Acme. Track "best tool for X" instead. See how to check if ChatGPT recommends your company.
• Paying for engines your buyers do not use while missing the ones they do.
• Measuring without fixing. A dashboard that never changes your site never changes your answers.
• Comparing list sizes instead of outcomes. More prompts do not help if none of them lead to a fix.

Start in one afternoon

1. Run the free agent-readiness score and fix the first failing checks.
2. Write ten questions your buyers ask an AI assistant.
3. Sign up free to keep the Site monitor and weekly re-scan.
4. Add the AI monitor to ask those questions to ChatGPT, Gemini and Grok every day.

Questions

What is the best tool to track brand visibility in AI assistants?

For most teams, Qomvia: it starts free, includes ChatGPT, Gemini and Grok on the AI monitor, shows rivals in every answer and tells you what to fix. Enterprises with sales-led buying may prefer Profound.

Is there a free AI visibility tool?

Yes. Qomvia's agent-readiness score is free with no signup, and its Site monitor keeps every fix and a weekly re-scan free per site. Most competitors offer a time-limited trial instead.

How much do AI visibility tools cost?

Entry prices on official pages: Qomvia free, then $29/month; Otterly.AI $29; Ahrefs prompt packages $50; Peec AI $95; Semrush AI Visibility Toolkit $99; Profound custom.

Which AI assistants should I track?

The ones your buyers use. ChatGPT, Gemini and Grok cover most consumer and business questions and are all included in Qomvia's AI monitor.

Can I check manually before I buy a tool?

Yes. Ask ten buyer questions in each assistant and note who is named. Our step-by-step guide shows how, and the AI monitor automates it daily.